amanda sockwell
UX-focused designer with a printmaker’s eye
Projects
Microsoft
UX Prototype System
While contracting as a visual designer, I rebuilt outdated homepage comps from static PSDs into interactive, component-based layouts using Figma and XD. Though the project wasn’t officially assigned, I designed a scalable prototype system to streamline internal reviews and reduce rework time. It was a proof of concept—one that highlighted how much more efficient and collaborative the process could be if the UX tools were taken seriously.
Ball Mason Jars
Web Migration + Social Media Design
Initially brought on to create banner assets and responsive emails, I quickly took over refining and rebuilding their XD templates. When Ball began migrating their site to Salesforce, I led layout design using developer provided component kits, adapting them to look less rigid and more brand-authentic. I also created social animations, rebuilt brand visuals, and helped lay the groundwork for a smoother Ceros transition.
Aeon
Brand Strategist + UX/UI Design
Born from a class project to reimagine a Greek god as a brand, Aeon took the concept of infinity and gave it purpose. This hypothetical battery company specializes in rechargeable power sources and offers an effortless, prepaid battery disposal program—emphasizing sustainability, convenience, and continuity. The brand’s identity, website, and packaging were all designed to reflect cyclical time and environmental consciousness.
DSG Consulting
Sales Enablement + Print Design
Working with a variety of SaaS clients, I redesigned branded playbooks, print brochures, and digital decks to better align with client branding and readability standards. I rebuilt templates in PowerPoint and Illustrator, adapting complex information into clean, scalable formats for both digital and print distribution.
FoodSaver
Visual Design + Early Migration Strategy
For FoodSaver, I handled email design, animated social ads, and banner layouts. When the team shifted to building in Ceros, I prepped mockups and adapted live site content into scalable, branded components. Though I wasn’t on the UI side, I contributed to visual consistency and design quality across platforms—especially where legacy templates fell short.
